Every year, Umbra hosts a competition for Pratt students to pitch ideas, gain feed back, and potentially have a product put into production. Below is my initial page of ideations, done with Umbra's existing brand identity in mind.
This is the presentation drawing I presented to Umbra's co-founder, Paul Rowan. The Octeapus would be made of silicone and printed in three main colors. Tea would seep through holes in the bottom of the body, allowing for tea to seep through as though it were ink from an octopus. The product would be dishwasher safe, easy to use, and a quirky tea-time companion.
I made an appearance model for the final presentation, complete with the packaging for the Octeapus' shelf life.
